Why most companies fail with their targeting approach
When it comes to data targeting for sales and marketing purposes, there’s a lot of…
5 reasons why Intent Data relatively under-utilised in EMEA (and 3 tips to make it work)
In this month’s article, we want to uncover common reasons why companies might be afraid…
Our participation in the BMC Webinar Series: how the Coronavirus crisis affects business marketing
This month I took part in the Business Marketing Club (BMC)’s weekly CV19 webinar, about…
How B2B Tech Marketing teams can prepare for the bounce
Even in B2B tech, many marketing teams have seen their budget spend decline and experienced…
Intent Data Vs Sales & Marketing Data
From first-party to third-party data sources, how do you know if you’re making the right…
12 practical B2B marketing & sales tips to keep your business going
During this unprecedented time of COVID-19 pandemic, every business that can afford to have a…
Is Intent Data the Future of B2B Marketing in EMEA?
It’s never been more important for B2B companies to become data driven. There’s an enormous…
What is Intent Data?
Intent data is a digital footprint created by your online actions across the internet. It…
